24
2018
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04
The three major engines broke through and the Everest Xiangyang Second Network Conference was fully launched
Xiangyang, a prefecture level city in Hubei Province, is a national historical and cultural city. The urban terrain is low in the east and high in the west, with hills, hills, and mountainous areas in the east, middle, and west, accounting for approximately 20%, 40%, and 40% of the total area of Xiangyang, respectively. In 2017, the total sales of Xiangyang Yousan were about 15000 units, with 110-150 small displacement models accounting for 60%. The sales of large displacement models mainly tended to be in the rural market.
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Xiangyang, a prefecture level city in Hubei Province, is a national historical and cultural city. The urban terrain is low in the east and high in the west, with hills, hills, and mountainous areas in the east, middle, and west, accounting for approximately 20%, 40%, and 40% of the total area of Xiangyang, respectively. In 2017, the total sales of Xiangyang Yousan were about 15000 units, with 110-150 small displacement models accounting for 60%. The sales of large displacement models mainly tended to be in the rural market.
At the same time, Xiangyang is also a competitive market for Mount Everest in Luoyang. In 2017, the sales volume was over 1800 units, but it was limited to retail sales in the urban area and its 3-5 branches. The vast regional market is basically blank, mainly due to the lack of obvious product differentiation, which cannot stimulate the confidence of the second tier operation of Mount Everest.
In response, after discussion and research between Luoyang Everest Company and Xiangyang distributor Cui Jianqiao, who has 16 years of experience as an agent for the Luoyang Everest brand, a new product promotion and investment conference titled "Three Engines to Win 2018" was organized in Xiangyang, Hubei in late March.
At the meeting, Mr. Chen Bo, General Manager of Mount Everest in Luoyang, accurately understood the three major engine products (simple luxury goods, urban leisure, and three wheel micro sedans) that were in line with the public opinion, and used the logic analysis of national conditions and public opinion, as well as the business strategy interpretation of "traditional products are directly restrained, and the three engines are on both wings to break through", which completely touched the heartstrings of dealers trapped in traditional three wheel micro profit operation!
Through Chen Zong Da Dao's simple explanation and simple interpretation, 50 secondary customers who participated in the conference competed with each other to pay a deposit and seize the distribution rights of the three major engine products of Everest without knowing the product price. "Cui Jianqiao, the general agent of Xiangyang, was fully impressed by the enthusiasm of the branch distributors, As Mr. Chen said, "In the face of great opportunities, don't ask me how much rice Lao Qianjun needs, just tell me how many pots Lao Qianjun needs.
Indeed, in the face of big opportunities, many people often miss opportunities by struggling with small accounts rather than big ones. From the enthusiasm of placing orders on site at this meeting, it can be seen that many Xiangyang dealers who have joined the Luoyang Everest family are calculating the management rights, rather than the product price, as a small account.
Why did the promotion events for the three major engine products of Mount Everest in Luoyang, from Yulin in Shaanxi, Linyi in Shandong, to Xiangfan in Hubei, become unusually popular when the traditional three rounds were exceptionally sluggish? It turned out that when the situation was in crisis, the dealers wanted timely assistance, not icing on the cake. Traditional products with small changes and small changes are still the same, only by redefining the three engines of three rounds of demand can we stand out!
This principle also confirms the saying 'Beautiful skin bags are the same, but products with souls are one in a million', and the three major engines of Mount Everest are truly products with souls!
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